Case studies›Arizona Wholesale Tire
Case study · Automotive · Local SEO

How a tire wholesaler beat look-alike names to rank #1 on Google Maps

Arizona Wholesale Tire was sharing its own brand search with competitors that had almost the same name. We rebuilt its local presence so Google, and dealers, could tell it apart. Profile calls grew 584% year over year.

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Arizona Wholesale TireGoogle Business Profile
May to Sep 2026
+584%more calls from Google Maps than the same months last year
Monthly Business Profile calls from May to September 2026, well above the 2025 monthly average
171
profile calls
#1
on Google Maps
4.9
44 reviews
At a glance
ClientArizona Wholesale Tire
IndustryAutomotive, wholesale tires
LocationChandler, Arizona
ServiceLocal SEO and Google Business Profile
Results periodMay to Sep 2026 vs 2025
Visit arizonawholesaletire.com ↗
The challenge

Dealers searched the name. Google showed someone else.

Arizona Wholesale Tire supplies tire shops and dealers across the state from its Chandler warehouse, with bulk pricing and free same-day delivery. Most new business starts with someone typing the company name into Google.

That search was crowded. A near-identical “AZ Wholesale Tires” with five times the reviews, and a regional tire and wheel distributor, competed for the same query. Calls meant for the client went elsewhere, and from May to September 2025 the profile produced only about 25 calls.

Google Maps results for the brand search today. The look-alike competitor has five times the reviews, yet the client now ranks first.

What we did

A nine-step local SEO process

Ranking for your own name sounds automatic. With look-alike competitors it is not. Google has to be sure which listing matches the search, so every signal needed to point to one business.

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01Audit

Local audit and competitor gap

Mapped where the brand search was leaking calls and what the look-alike listings had that the client did not.

Brand and “wholesale tires + city” searches checked across the Valley

Competitor categories, reviews and photo counts compared

Duplicate or outdated listings for the same address flagged

02Profile

Business Profile rebuilt from the ground up

Every field completed and written for dealers, not retail shoppers.

Primary category set to tire shop, with wholesale-related secondary categories

Exact legal business name, no keyword stuffing

Hours, phone and website link verified

In-store shopping, pick-up and delivery attributes switched on

Business description built around bulk pricing and same-day delivery

03Profile

Products, services and visual proof

Gave Google and searchers more to match against than a name.

Tire lines added as products: Lexani, RBP, Fortune, trailer tires to load range G

Services listed: wholesale supply, dealer accounts, white glove service, delivery

Real photos of the storefront signage, warehouse and stock

Regular Google Posts for new stock and dealer offers

Common dealer questions answered on the profile

04Citations

One name, address and number everywhere

Made sure every listing online describes the same single business at 2130 S Douglas Dr, Chandler.

Bing Places and Apple Business Connect claimed and matched

Major data aggregators and directories cleaned up

Automotive and tire industry directories added

Inconsistent old phone numbers and addresses corrected

05Website

On-page local signals

Tied the website and the profile together so they confirm each other.

Titles and meta descriptions targeting “Arizona tire wholesaler” and served cities

Name, address and phone in the site footer, matching the profile exactly

Contact page with embedded map and directions

LocalBusiness schema markup with address, hours, phone and geo coordinates

06Website

City and service area pages

Built useful pages for the areas the same-day delivery actually covers, so the site can rank beyond Chandler.

Phoenix, Mesa, Tempe, Gilbert, Scottsdale and Tucson coverage

Delivery details, stocked brands and dealer sign-up on each page

Internal links from collections and the Become a Dealer page

07Authority

Local links and mentions

Earned links that tell Google this is an established Arizona business.

Brand and supplier dealer-locator listings

Local business associations and chamber listings

Partner tire shops linking to the wholesaler they buy from

08Reviews

A steady review routine

Reviews arrive regularly instead of in bursts, and every one gets a reply.

Short review link sent after each delivery

Every review answered, mentioning the service delivered

No incentives or filtering, following Google’s review policy

09Tracking

Measure calls, not just rankings

Set up reporting on the actions that turn into orders.

UTM-tagged website link on the profile to separate Maps traffic in analytics

Monthly review of calls, directions and website clicks

Ranking checks for brand and city searches across the service area

Results

From a trickle of calls to more than one a day

Every month from May to September 2026 brought in five to eight times last year’s monthly average, and the volume held steady through the summer.

+584%

calls from the Business Profile vs 2025

171

profile calls in five months, up from about 25

#1

Google Maps result for the brand search

4.9

average rating from 44 Google reviews

Calls from the Business Profile, by month2026
Line chart of monthly Business Profile calls in 2026: May 41, June 31, July 39, August 33, September 27, against a 2025 average of about 5 per month
Same five months, year over yearMay to Sep
Bar chart comparing Business Profile calls from May to September: about 25 in 2025 and 171 in 2026, up 584 percent

Source: Google Business Profile performance, calls tab. The 171 total and +584% change are exact; monthly values are read from the profile’s chart and rounded.

Key takeaway

“A competitor with five times the reviews still ranks below the client for its own name. Clear, consistent signals beat review volume on a brand search.”

For a wholesaler, each call is often a dealer placing a bulk order. Going from a couple of calls a month to more than one a day changes the sales pipeline, not just a dashboard.

Own your brand search first

If people searching your name land on a competitor, every other marketing channel leaks.

Consistency is a ranking signal

One exact name, address and phone number across the profile, site and directories.

Track calls, not vanity metrics

Calls, directions and website clicks show whether local SEO is paying for itself.

Proof

Straight from Google

Unedited screenshots from the live Google Maps results and the client’s Business Profile dashboard.

Google Maps search for Arizona Wholesale Tire showing the client as the first result with 4.9 stars from 44 reviews

Google Maps, search “Arizona Wholesale Tire”: client in first position.

Business Profile performance showing 171 calls from May to September 2026, up 584 percent from the same period in 2025

Business Profile performance: 171 calls, +584% vs May to Sep 2025.