How We Work

A Clear, Six-Step Process From First Call To Real Results

No black box. This page shows exactly what happens after you contact us: who you will talk to, what we do in the first 90 days, how often you hear from us and what every report contains.

Yourgrowth planDiscoverAuditPlanBuildMeasureImprove
The process

What Happens, Step By Step

Each stage has a clear purpose, a clear output and a clear next step. You always know where we are and what comes next.

01

Discover

Week 1

A 30-minute call to understand your business, your customers, your goals and what has or has not worked before. We also agree how success will be measured.

What you get
Business and goals questionnaire
Agreed success metrics (calls, forms, sales)
Access checklist for your accounts
02

Audit

Weeks 1 to 2

We review your website, Google Business Profile, content, backlinks, AI visibility and your top competitors, to find what is really holding you back.

What you get
Technical, content and link audit
Competitor and keyword gap report
Quick wins we can fix straight away
03

Plan

Week 3

We turn the findings into a prioritised 90-day roadmap. Every task is ranked by business impact and effort, and we walk you through it on a call.

What you get
Prioritised 90-day roadmap
Monthly targets and milestones
Walkthrough call with your strategist
04

Build

Months 1 to 3

Our specialists get to work: technical fixes, page improvements, new content, local listings, outreach and campaigns, in the order the plan sets out.

What you get
Weekly task updates
Content sent to you for approval
Every new link and listing logged by URL
05

Measure

Every month

We track rankings, traffic, calls, form fills and sales, then explain in plain words what changed, why it changed and what we are doing next.

What you get
Monthly report and review call
Call and form tracking set up
Clear notes on wins and problems
06

Improve

Every quarter

Every quarter we step back, review the bigger picture and update the roadmap. We double down on what works and drop what does not.

What you get
Quarterly strategy review
Updated roadmap for the next 90 days
New opportunities and risks flagged
Your first 90 days

What The First Three Months Look Like

The first quarter lays the foundations everything else is built on. Here is what you can expect to see, month by month.

Month 130 days

Foundations

Fix what is broken and set up tracking, so every later gain can be measured.

Kickoff call and full audit
Tracking for calls and forms
Critical technical fixes
Google Business Profile clean-up
Month 260 days

Build

Improve the pages that matter most and start earning trust signals.

Key pages rewritten for intent
New content from the roadmap
Outreach and citations begin
First monthly report and call
Month 390 days

Grow and review

Expand what is working and review the results against your goals.

More content and links
AI and local visibility checks
Second monthly report
Quarterly review and new roadmap

Timings are typical. Larger or more competitive websites can take longer, which is why we agree milestones with you during planning.

Staying in touch

Always Know What We Are Working On

A predictable rhythm of updates, so you stay informed without having to chase anyone.

Any time

Direct line

Email or chat with your strategist. We reply within one business day.

Weekly

Task update

A short note on what was done this week and what is next.

Monthly

Report and call

A plain-English report plus a call to go through results together.

Quarterly

Strategy review

A bigger-picture review and an updated roadmap for the next quarter.

Monthly reportExampleCalls+ 32%Form leads+ 18%Top 3 keywords+ 12Leads by monthWhat we didNew call
Reporting

Reports That Answer One Question: Is This Working?

Every month you get a short report written for business owners, not marketers. It starts with the numbers that affect your revenue and ends with what we will do next.

Calls, form leads and sales, compared with last month
Rankings and visibility for your priority searches
Every task completed, every link earned, listed by URL
What went well, what did not and why
The plan for next month in plain words
Working together

What We Need From You

Good results are a partnership. The good news: your part is small and mostly happens at the start.

01

Access

Analytics, Search Console, Business Profile and ad accounts.

02

A kickoff call

30 minutes so we understand your customers and goals.

03

Quick approvals

Review content within a few days so work keeps moving.

04

One decision-maker

A single contact who can say yes or no.

05

Sales feedback

Tell us which leads became customers, so we can do more of that.

Our toolkit

The Tools Behind The Work

Industry-standard platforms for research, tracking and reporting. Where possible we work inside your own accounts, so the data always stays yours.

Google Analytics 4
Google Search Console
Google Business Profile
Google Ads
YouTube Studio
Looker Studio
Rank tracking
Site crawlers
Call tracking
AI visibility checks
Questions

Questions About Our Process

What people usually ask before we start working together.

How long before I see results?

Quick fixes can show within weeks. Most clients see steady growth between months three and six, and bigger compounding gains through the rest of the first year. We agree realistic milestones during planning.

Who will I be working with?

A named strategist leads your account, plans the work and runs your review calls. Behind them, specialists in technical SEO, content, outreach and paid media do the hands-on work.

How often will you update me?

You get a weekly task update, a monthly report with a review call and a quarterly strategy review. You can also message your strategist at any time and we reply within one business day.

Do I need to approve content before it goes live?

Yes. Any new page, article or major change is sent to you first. We keep approvals simple so work keeps moving.

What access do you need?

Usually Google Analytics, Search Console, your Google Business Profile, your website admin and any ad accounts. We work inside your accounts, so you keep full ownership.

What happens if something is not working?

We tell you early, explain why and change the plan. The quarterly review exists precisely to drop what is not working and put more effort into what is.

Step one starts here

Ready For Your Discovery Call?

Fill in the form and a strategist will review your website before the call, so the conversation is about your business, not a sales script.

You will leave the call with a clear idea of what to fix first, whether you work with us or not.

15+Years in search
1,345+Projects delivered
97%Client retention

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