GOOGLE SHOPPING & PRODUCT ADS

Google Shopping Ads That Sell More Products

Shoppers compare prices, photos and reviews before they click. We optimise your product feed, structure your Shopping and Performance Max campaigns and bid by margin, so your best products show up first and sell at a profit.

Product feeds that match how people search
Bids set by margin, not just revenue
More sales at a healthy ROAS
4.9/5 client rating
E-commerce ads specialists
Shopping & Performance Max

Free Shopping Ads Audit

NextFume Lead Form
Why Shopping Ads Are Different

Your Product Feed Is Your Ad

With Shopping ads, you don’t write headlines or pick keywords. Google reads your product feed to decide when your products appear and how they look, so titles, images, prices and attributes do the selling.

We fix the feed first, then build campaigns that put budget behind the products that actually make you money.

Vague product titles and missing attributes stop your products from showing for the exact searches that convert.

Merchant Center product feed table with title quality, attributes and approval status per product

Illustrative example of a healthy product feed.

Online shopping search demand by month with peaks for mid-year sales, Black Friday and the holidays

Illustrative search demand. Peaks vary by category.

Seasonal Demand

Be Ready Before Every Sales Peak

Shopping demand spikes around the same dates every year. The stores that win have clean feeds, promotions and budgets ready weeks before the rush, not the week of it.

Merchant promotions

Sale prices and promo codes shown right in your Shopping ads.

Seasonal budgets

Budgets and ROAS targets adjusted ahead of each peak.

Stock-aware bidding

Budget moved away from low-stock items to your best sellers.

Google Shopping Services

Everything Your Store Needs To Sell More

Eight services built around how shoppers search, compare and buy on Google.

01

Shopping Ads Audit

A full review of your feed, campaigns, bids and tracking, turned into one plan.

Feed auditCampaigns
02

Product Feed Optimisation

Titles, descriptions, categories and attributes rewritten for real searches.

TitlesAttributesGTINs
03

Merchant Center Setup

Account setup, policy fixes and disapproval clean-up.

SetupDisapprovals
04

Performance Max

Asset groups and feed segments built for profitable growth.

PMaxAsset groups
05

Standard Shopping

Tightly controlled campaigns for your hero products and brands.

PriorityControl
06

Margin-Based Bidding

Custom labels and ROAS targets set by product margin.

MarginsLabels
07

Promotions & Reviews

Merchant promotions, product ratings and seller reviews shown on ads.

PromosRatings
08

Free Listings & Local

Free product listings and local inventory ads for your stores.

Free listingsLocal
Get Free Quote
Trusted By Leading Brands

Brands That Trust Our Team

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Google Shopping results with four product cards and your product highlighted

Illustrative example of an optimised Shopping ad.

Product Ad Anatomy

Product Ads That Win The Comparison

In Shopping results, your product sits next to your competitors. The clearest, most complete listing wins the click.

1

A title that matches the search

Brand, product type, size, colour and material in plain words.

2

A clean, bright image

The product on a plain background, with no text or watermarks.

3

Price and promotions

A competitive price, sale badge and free shipping shown.

4

Ratings that build trust

Product ratings and seller reviews that answer the doubt.

Performance Max vs Standard Shopping

Which Shopping Campaign Should You Run?

Both have a place. We usually run them together, with each doing the job it is best at.

What mattersPerformance MaxStandard Shopping
Where ads can show
Search, Shopping, YouTube, Display, Gmail, Maps
Search and Shopping only
Control over products and bids
Guided by asset groups and signals
Full control by product group
Search term visibility
Improving, still limited
Full search terms report
Negative keywords
More limited
Full control
Automation
Fully automated bidding and placement
You manage more yourself
Best for
Scaling across the whole catalogue
Hero products and tight control

Google updates Performance Max often. We keep your setup current with the latest controls.

Your Retail Calendar

Plan Every Peak Before It Arrives

Shopping demand follows the calendar. We prepare feeds, promotions and budgets weeks ahead, so you are ready when shoppers are.

JanSteady
New Year salesClear stock with sale prices
FebHigh
Valentine’s DayGift feeds live by mid-January
MarSteady
Spring rangesNew season launches
AprSteady
EasterSeasonal labels and promos
MayHigh
Mother’s DayGift guides and promotions
JunSteady
SummerOutdoor and travel ranges
JulHigh
Mid-year salesPromotions and budgets up
AugHigh
Back to schoolKids, tech and stationery
SepSteady
Autumn rangesNew season and holiday prep
OctHigh
Festive seasonDiwali and early gifting
NovPeak
Black FridayBiggest budgets of the year
DecPeak
HolidaysShipping cut-offs in the feed

Key dates vary by country and category. We build your calendar around your own sales history.

Feed Optimisation

The Same Product, Found By Far More Shoppers

Most Shopping problems start in the product feed. Here is what a typical product title looks like before and after we optimise it.

BeforeA short, vague product title with most attributes missing
Vague title with no key details
Most attributes missing
Shows for very few real searches
AfterAn optimised product title with brand, feature, material, colour and size, and all attributes filled
Brand, product type and key features first
Every attribute filled in
Shows for far more high-intent searches
Common Mistakes

The Shopping Ads Mistakes We Fix Most

Small feed and campaign habits that quietly cost stores sales and margin.

IssueWhat most stores doWhat we do instead
Product titles
Short titles copied from the website
Search-led titles with key attributes first
Campaign structure
One campaign for every product
Segments by margin, best sellers and stock
Bidding
One ROAS target for all
Targets set by product margin
Search terms
Never checked for waste
Negative keywords and term reviews weekly
Images
Lifestyle shots with text overlays
Clean product images that pass review
Disapprovals
Left unfixed for weeks
Monitored and fixed within days
Break-Even ROAS Calculator

What ROAS Do You Actually Need?

Your target ROAS should come from your margins, not a guess. Enter your numbers to see the ROAS you need to break even and to make a profit.

USD
Break-even ROAS
-
-Target ROAS for your profit
-Max ad cost per sale
-Profit per sale at target
Break-even ROAS = 1 ÷ margin. Use these as the ROAS targets for each margin group in your feed.
Tools We Work With

Works With Your Store And Feed Tools

Whatever platform you sell on, we connect your products to Google cleanly and keep the data in sync.

Store platforms

We connect your store and fix what the default feed gets wrong.

ShopifyWooCommerceMagentoBigCommerceCustom

Feed management

Titles, attributes and labels improved without touching your store.

Merchant CenterSupplemental feedsFeed rulesDataFeedWatchFeedonomics

Campaigns & reviews

The right mix of campaigns, promos and reviews for your catalogue.

Performance MaxStandard ShoppingMerchant promotionsProduct ratingsLocal inventory

Make Your Products The First Ones Shoppers See

We build Google Shopping strategies with one goal in mind: more profitable sales from every product in your catalogue.

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CAMPAIGNS EXECUTED SUCCESSFULLY •

1,345+

Projects Delivered

YEARS OF PROVEN EXPERTISE •

15+

Years of Experience

SKILLED SPECIALISTS AVAILABLE •

12+

Certified E-commerce Ads Experts

How We Work

A Clear Plan From Day One

Four focused stages, each with a clear outcome, planned around your launches and sales peaks. You always know what we are working on and why.

One dedicated Shopping ads strategist
Weekly performance updates
Monthly revenue and ROAS reports
Get Free Quote
01
Weeks 1–2

Audit and strategy

Your feed, Merchant Center, campaigns and competitors reviewed, with a plan ranked by revenue.

Outcome: a clear, prioritised roadmap
02
Weeks 2–4

Feed foundations

Titles, attributes, custom labels and disapprovals fixed.

Outcome: a clean feed Google trusts
03
Month 2–3

Campaigns that convert

Shopping and PMax restructured by margin and best sellers.

Outcome: higher ROAS on the right products
04
Month 4+

Scale and grow

Budgets scaled, promotions timed and new products launched fast.

Outcome: steady, compounding growth
Free Shopping Ads Audit

Is Your Feed Ready For The Next Sales Peak?

Send us your store URL and Merchant Center access. We’ll review your feed, campaigns, bids and tracking, then show you where the quickest sales wins are.

Your audit includes
Product title and attribute check
Disapprovals and feed errors
Campaign and margin structure
Search term waste review
Get My Free Audit
Google Shopping audit gauges for feed quality, campaigns and Merchant Center

Illustrative example of a Shopping Ads audit.

Questions, Answered

Google Shopping FAQs

What online stores ask us most. If yours isn’t here, just ask.

What are Google Shopping ads?

Google Shopping ads show your product image, title, price and store name directly in Google search results and the Shopping tab. They are powered by your product feed in Google Merchant Center.

What is a product feed?

A product feed is a file with details of every product you sell, such as title, price, image, availability and attributes. Google uses it to decide when and how your products appear.

Should we use Performance Max or Standard Shopping?

Often both. Performance Max is strong for scale, while Standard Shopping gives more control for key products. We test the right mix for your catalogue and goals.

Why are our products disapproved?

Common causes include missing GTINs, price mismatches, image issues or policy problems. We diagnose and fix disapprovals in Merchant Center quickly.

How do you bid by margin?

We add custom labels to your feed that group products by margin, then set different ROAS targets so high-margin products can compete harder.

Do you work with Shopify and WooCommerce stores?

Yes. We work with Shopify and Shopify Plus, WooCommerce, Magento, BigCommerce and custom platforms, using feed apps or supplemental feeds.

What are free listings?

Free listings let your products appear on the Shopping tab and other Google surfaces without paying per click. We make sure they are set up alongside your paid campaigns.

Can we show sale prices and promotions?

Yes. Sale price attributes and Merchant promotions show discounts and offers right in your ads, which can lift click-through rates.

How long before we see results?

Feed fixes can improve results within weeks. Restructured campaigns and bidding usually build over two to three months.

How much do your Google Shopping services cost?

It depends on your catalogue size, ad spend and feed work. After a short call, we send a clear proposal with a fixed monthly fee.