FACEBOOK & INSTAGRAM ADVERTISING

Meta Ads That Turn Scrolls Into Sales

Your buyers spend hours a day on Facebook and Instagram. We build Meta campaigns with thumb-stopping creative, smart audiences and clean tracking, so every rupee and dollar you spend is working towards real customers, not cheap likes.

Creative that stops the scroll in the first second
Audiences built from your best customers
Lower cost per purchase, month after month
4.9/5 client rating
Meta ads specialists
Facebook & Instagram

Free Meta Ads Audit

NextFume Lead Form
Why Meta Ads Are Different

People Don’t Search On Meta. They Discover.

On Google, people come looking for you. On Facebook and Instagram, you interrupt their feed. That means your ad has one second to earn attention, and the algorithm decides who sees it based on the signals you send back.

We pair scroll-stopping creative with strong conversion data, so Meta finds more people who actually buy, not just people who click.

Without the Conversions API, Meta can miss a large share of your sales and optimise towards the wrong people.

Four Meta ad creatives tested side by side, with the customer unboxing video winning on click-through rate

Illustrative example of a healthy Meta Ads account.

Full-Funnel Meta Strategy

The Right Ad For Every Stage

People rarely buy from the first ad they see. We plan campaigns for each stage of the journey, so every rupee and dollar has a clear job.

Top of funnel

Prospecting

GoalReach new people who match your best buyers
Ads that workHook-led Reels, UGC and founder stories
We measureThumb-stop rate, cost per landing page view
Middle of funnel

Consideration

GoalTurn interest into site visits and product views
Ads that workCarousels, demos, reviews and comparisons
We measureCTR, add to cart rate, cost per add to cart
Bottom of funnel

Conversion

GoalClose the sale with warm audiences
Ads that workDynamic product ads, offers and guarantees
We measurePurchases, cost per purchase, ROAS
Meta Ads Services

Everything You Need To Win On Meta

Eight services built around how people discover, consider and buy on Facebook and Instagram.

01

Meta Ads Account Audit

A full review of your campaigns, pixel, audiences and creative, turned into one plan.

Account auditPixel check
02

Campaign Structure

Simple, scalable campaigns set up for prospecting, retargeting and retention.

ProspectingRetargetingRetention
03

Creative Strategy

Hooks, angles and formats planned from your best customers’ real reasons to buy.

HooksAngles
04

Advantage+ Shopping

Catalogue and Advantage+ campaigns set up to scale e-commerce sales profitably.

CatalogueASC
05

Lead Generation Ads

Instant forms and landing pages tuned for quality leads, not just volume.

Lead formsCRM sync
06

Audience Building

Custom and lookalike audiences built from buyers, lists and engagement.

CustomLookalike
07

Pixel & Conversions API

Server-side tracking that sends Meta the purchase data it needs to optimise.

PixelCAPI
08

Reporting & Scaling

Clear weekly reports and a budget plan that scales winners without breaking results.

ReportsScaling
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Our Weekly Creative Sprint

New Winning Ads, Every Single Week

Creative fatigue is the silent killer of Meta accounts. Our weekly sprint keeps fresh, tested ads flowing so results never stall.

Monday

Review the data

Frequency, CTR and cost per result checked for every live ad.

Tuesday

Pick new angles

New hooks and offers chosen from reviews, comments and sales data.

Wednesday

Produce the ads

Statics, UGC-style videos and Reels cut for each placement.

Thursday

Launch the tests

New ads go live in a test campaign with a set budget.

Friday

Scale the winners

Proven ads move into scaling campaigns. Losers are paused.

Trusted By Leading Brands

Brands That Trust Our Team

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Client logo
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utkarsh
Drho
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dronenetwork
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Instagram feed ad on a phone with callouts for the hook, the proof and the call to action

Illustrative example of a high-performing Meta ad.

Ad Anatomy

Every Part Of Your Ad Has A Job

Great Meta ads are built, not guessed. When each part does its job, you earn attention, clicks and sales at a lower cost.

1

A hook in the first second

Movement, a bold claim or a face that stops the scroll.

2

Primary text that sells

The problem, the promise and the proof in a few clear lines.

3

Proof people trust

Reviews, ratings and real customers that answer the doubt.

4

One clear call to action

A single next step and a landing page that matches the ad.

The Meta Buyer Journey

Six Moments Your Buyers Go Through

Most accounts only run one type of ad. We build for all six moments, so you meet buyers wherever they are in the journey.

Cold

Discovery

People seeing your brand for the first time.

Reels video ad
Cold

Interest

People who like what you sell but don’t know you.

Interest-led carousel
Warm

Engagement

People who watched, liked or followed.

Video viewers 50%
Hot

Consideration

Site visitors who viewed products.

Dynamic product ad
Hot

Cart

Shoppers who added to cart but did not buy.

Cart reminder offer
Warm

Loyalty

Past buyers ready for the next order.

New arrivals for buyers
Tracking & Signals

Feed Meta The Signals That Find Buyers

Meta’s algorithm is only as good as the data you send it. Browser privacy changes and ad blockers hide many conversions, so strong tracking is now the biggest lever for lower costs.

Pixel plus Conversions API

Browser and server events sent together, deduplicated and matched.

Better event match quality

Hashed customer details that help Meta connect ads to real buyers.

Value-based optimisation

Purchase values passed through so Meta chases your best customers.

Meta events manager style list of purchase, checkout, add to cart and lead events received from browser and server

Illustrative example of Meta event tracking.

Common Mistakes

The Meta Ads Mistakes We Fix Most

Small habits that quietly drain budget and confuse the algorithm.

IssueWhat most brands doWhat we do instead
Account structure
Dozens of tiny ad sets splitting budget
A few strong campaigns with room to learn
Creative
The same three ads running for months
New creative tested every week
Tracking
Pixel only, with missing purchases
Pixel plus Conversions API, deduplicated
Audiences
Stacked narrow interests
Broad targeting led by strong creative
Optimising
Optimising for clicks or landing page views
Optimising for purchases and leads
Budget changes
Big daily jumps that reset learning
Steady scaling with clear rules
ROAS Calculator

What Could Your Meta Ads Return?

Enter your own numbers to see clicks, orders, revenue and return on ad spend. Then book a call and we’ll show you how to move each number.

USD
USD
USD
Estimated ROAS
-
-Clicks per month
-Orders per month
-Revenue per month
-Cost per purchase
A simple estimate from your own numbers. Real results depend on creative, audience and tracking.
Ad Formats We Produce

Made For Every Placement

Each placement has its own shape and behaviour. We cut every idea into the right format, so nothing gets cropped or looks out of place.

Feed image

1:1
1080 × 1080 px
Strong for products and offers

Feed portrait

4:5
1080 × 1350 px
Takes up more of the mobile screen

Reels & Stories

9:16
1080 × 1920 px
Keep text away from top and bottom edges

Carousel

1:1 cards
Up to 10 cards
Great for ranges and step-by-step stories

Collection

Catalogue
Cover video or image plus products
Opens a full-screen Instant Experience

Lead ads

Instant form
Pre-filled form inside Facebook and Instagram
Syncs leads to your CRM

Specs follow Meta’s recommended sizes at the time of writing and are checked before every launch.

Make Every Scroll A Chance To Sell

We build Meta Ads strategies with one goal in mind: more customers from every rupee and dollar you spend.

Book A Call
CAMPAIGNS EXECUTED SUCCESSFULLY •

1,345+

Projects Delivered

YEARS OF PROVEN EXPERTISE •

15+

Years of Experience

SKILLED SPECIALISTS AVAILABLE •

12+

Certified Paid Media Experts

How We Work

A Clear Plan From Day One

Four focused stages, each with a clear outcome, planned around your launches and sales peaks. You always know what we are working on and why.

One dedicated Meta ads strategist
Weekly performance updates
Monthly revenue and ROAS reports
Get Free Quote
01
Weeks 1–2

Audit and strategy

Your account, pixel, creative and competitors reviewed, with a plan ranked by impact.

Outcome: a clear, prioritised roadmap
02
Weeks 2–4

Tracking and structure

Pixel, Conversions API and campaign structure rebuilt so Meta learns fast.

Outcome: clean data Meta can trust
03
Month 2–3

Creative testing

New hooks, formats and offers tested every week to find winners.

Outcome: ads that convert at lower cost
04
Month 4+

Scale and grow

Budgets scaled on winning campaigns with steady, controlled growth.

Outcome: steady, compounding growth
Free Meta Ads Audit

Are Your Meta Ads Wasting Budget?

Give us access to your ad account. We’ll review your structure, creative, audiences and tracking, then show you where the quickest wins are.

Your audit includes
Campaign and ad set structure check
Creative fatigue and testing gaps
Pixel and Conversions API health
Audience overlap and budget waste
Get My Free Audit
Meta Ads audit scores for structure, creative, tracking and audiences

Illustrative example of a Meta Ads audit.

Questions, Answered

Meta Ads FAQs

What brands ask us most. If yours isn’t here, just ask.

What are Meta Ads?

Meta Ads are paid ads that run across Facebook, Instagram, Messenger and the Audience Network. They let you reach people by interests, behaviours and lookalikes of your customers, and optimise for sales, leads or app installs.

Are Meta Ads different from Google Ads?

Yes. Google Ads reach people who are already searching. Meta Ads reach people while they scroll, so creative does more of the work, and they are strong for creating new demand.

How much should we spend on Meta Ads?

It depends on your goals, margins and market. We usually recommend a test budget that gives each campaign enough conversions to learn, then scale once results are stable.

What is the Conversions API?

The Conversions API sends conversion events from your server straight to Meta. It recovers conversions that browsers and ad blockers hide, and helps Meta optimise more accurately.

How often should we change our ad creative?

Most accounts need fresh creative every two to four weeks. We watch frequency and performance, and test new ads before the old ones tire out.

Do you make the ad creative?

Yes. We plan hooks and angles, write copy and produce static and video ads, or brief your team or creators if you prefer.

Should we use Advantage+ campaigns?

Often, yes, especially for e-commerce with a good catalogue and clean tracking. We test Advantage+ against manual campaigns and keep what works for your account.

Can Meta Ads work for B2B or lead generation?

Yes. With the right offer, lead forms and CRM feedback, Meta can bring in quality leads at a lower cost than many other channels.

How long before we see results?

Tracking and structure fixes can improve results within weeks. Creative testing and scaling usually build over two to three months.

How much do your Meta Ads services cost?

It depends on your ad spend, number of campaigns and creative needs. After a short call, we send a clear proposal with a fixed monthly fee.