Case Studies

Real Businesses. Real Problems. Measurable Growth.

From a tire wholesaler in Arizona to a health ecommerce store and a commercial property firm in South Africa, see where each business started, what we changed and what it delivered.

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Featured clients3 in-depth stories
AW
Arizona Wholesale TireAutomotive · Chandler, Arizona
+584%Maps calls
DH
DR-HO’SEcommerce · Shopify · 25+ countries
2.9×Daily clicks
CG
Currie GroupCommercial Real Estate · Gauteng, South Africa
33×Organic traffic
Results shown are from each client's full case study.
Client stories

Browse Our Client Stories

Pick the business closest to yours. Every story follows the same format: the problem, what we did and the results.

All storiesAutomotiveEcommerceCommercial Real Estate
AW
Arizona Wholesale TireChandler, Arizona
AutomotiveLocal SEO

How a tire wholesaler beat look-alike names to rank #1 on Google Maps

The problem

A near-identical competitor with five times the reviews was taking its brand searches. The profile got only about 25 calls from May to September 2025.

What we did

Rebuilt the Google Business Profile, cleaned up citations, added city pages and a steady review routine so every signal pointed to one business.

+584%Calls from Google Maps
#1Maps result for its name
Read the full case study
DH
DR-HO’SShopify · 25+ countries
EcommerceEcommerce SEO

How DR-HO’S nearly tripled daily organic traffic in three months

The problem

Organic clicks to the pain relief store fell from 10.5K a day in March to 5.2K by June, against big marketplaces and health retailers.

What we did

Fixed the Shopify technical base, built collections around pain types, rewrote product pages and made the brand’s medical expertise visible.

1.46MOrganic clicks in 6 months
2.9×Daily clicks, June vs Sep
Read the full case study
CG
Currie GroupGauteng, South Africa
Commercial Real EstateProperty SEO

How Currie Group grew organic traffic 33× in one of search’s toughest niches

The problem

Google showed the site 140K times in three months, but only 1.15K searches became clicks: about 380 visits a month.

What we did

Rebuilt the site around property type and location, with area pages, pages for 20+ parks, click-winning listings and redirects for let or sold stock.

33×Organic traffic
≈960Page-one keywords
Read the full case study
Inside the projects

How Each Project Unfolded, Step By Step

Choose a client to see the starting point, the plan, the work and the results it delivered.

AW
Arizona Wholesale TireAutomotive · Chandler, Arizona · Local SEO
1

The situation

Dealers searched for the company by name, but Google showed a look-alike “AZ Wholesale Tires” with 226 reviews and a regional distributor. Calls meant for the client went elsewhere.

2

The plan

A local audit mapped where brand searches were leaking calls and what the look-alike listings had that the client did not. Every signal had to point to one business.

3

The work

A rebuilt Business Profile with products and real photos, matching citations, local schema, city pages for Phoenix to Tucson, local links and a review routine.

4

The outcome

Every month from May to September 2026 brought five to eight times last year’s monthly average: 171 calls, up from about 25.

+584%Calls from the Business Profile vs 2025
25 → 171Profile calls, May to September
#1Google Maps result for the brand search, 4.9 from 44 reviews

A competitor with five times the reviews still ranks below the client for its own name. Clear, consistent signals beat review volume on a brand search.

Key takeaway · Arizona Wholesale Tire
Source: Google Business Profile performance, May to Sep 2026 vs 2025.Read the full Arizona Wholesale Tire story
DH
DR-HO’SEcommerce · Shopify · 25+ countries · Ecommerce SEO
1

The situation

A trusted, doctor-developed brand selling drug-free pain relief devices saw organic clicks halve through spring 2024, in a category where Google demands expertise and trust.

2

The plan

A technical audit of the Shopify store and keyword research mapped to buying intent, from condition searches like “TENS unit for back pain” to product names.

3

The work

Duplicate URLs fixed, pain-type collections turned into landing pages, product pages rewritten with schema, a content hub, expertise signals and faster mobile pages.

4

The outcome

Clicks bottomed out in early June and climbed sharply from August. By mid-September the best days brought more than four times the June low.

1.46MOrganic clicks from Google in six months
35MImpressions in Google search, 4.2% average CTR
2.9×Average daily clicks, June vs September

In health ecommerce, pages that show real expertise and answer real buyer questions win. Collections built around the customer’s pain, not the product catalog, did the heavy lifting.

Key takeaway · DR-HO’S
Source: Google Search Console, web search, 18 Mar to 17 Sep 2024.Read the full DR-HO’S story
CG
Currie GroupCommercial Real Estate · Gauteng, South Africa · Property SEO
1

The situation

A firm leasing offices and warehouses since 1887 was competing with national portals and big brokerages. It was seen in Google, but rarely clicked.

2

The plan

Search Console showed which pages got impressions but no clicks. Keywords were mapped to how businesses search: a property type plus a place.

3

The work

Area pages for Sandton, Midrand, Germiston and more, full pages for 20+ parks, rewritten listing titles, market insights, local signals and enquiry tracking.

4

The outcome

Estimated organic traffic rose from about 1,100 to 36,200 visits a month. Nine in ten visits now come from businesses searching for space.

33×Estimated monthly organic traffic, 1.1K to 36.2K visits
≈960Keywords on Google’s first page
900 → 4.5KRanking keywords, approximate

In commercial property, success isn’t counted in page views. It’s counted in enquiries from businesses that need space, and every page-one ranking puts Currie Group in front of them first.

Key takeaway · Currie Group
Source: Semrush estimates, Nov 2024 to Oct 2026; Search Console baseline to 18 Nov 2024.Read the full Currie Group story
The common thread

What Every Success Story Had In Common

A tire wholesaler, a health ecommerce store and a commercial property firm had very different problems. But each project grew because of the same four ingredients.

01

An honest diagnosis

We found the real bottleneck before spending a single hour on fixes.

02

A focused plan

Two or three priorities done well, rather than ten done badly.

03

Consistent execution

Steady work every month, adjusted as the data came in.

04

Tracking what matters

Calls, leads and revenue measured from day one.

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Questions

About Our Case Studies

What people usually ask after reading our client stories.

Are these case studies from real clients?

Yes. Every story on this page is a real NextFume client: Arizona Wholesale Tire, Dr. Ho's and Currie Group. Each full case study shows the starting point, the work and the results, with screenshots from Google Search Console, Google Business Profile or Semrush.

Can you get the same results for my business?

Every business starts from a different place, so we never promise identical results. What we can promise is the same honest diagnosis, focused plan and consistent work.

How long did these results take?

It depends on the starting point and the competition. DR-HO’S nearly tripled daily organic traffic within three months, Arizona Wholesale Tire’s calls grew over one season, and Currie Group’s 33× growth built over two years in a very competitive niche.

Do you have case studies for my industry?

Our published stories cover automotive wholesale, health ecommerce and commercial real estate, and we have worked in many more industries. Ask us and we will share the most relevant examples.

Can I talk to one of these clients?

Often, yes. Where clients are happy to act as a reference, we can introduce you once we understand your needs.