Privacy policy

On this page

01Who we are 02Information we collect 03How we use your information 04Cookies and analytics 05How we share information 06Client data we handle 07International transfers 08How long we keep information 09How we protect your information 10Your rights 11Children’s privacy 12Links to other websites 13Changes to this policy 14Contact us and grievances

The short version

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We only collect what we need to answer your enquiry, deliver our services and improve this website.

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We never sell your personal information, and we never share it for anyone else's marketing.

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You can ask us to see, correct or delete your information at any time by emailing hello@nextfume.com.

Who we are

NextFume is a digital marketing agency based in Howrah, West Bengal, India. We provide search engine optimisation (SEO), local SEO, AI search optimisation (AEO and GEO), paid advertising, and website design and development for businesses in India and around the world.

In this policy, “NextFume”, “we”, “us” and “our” refer to NextFume. “You” refers to anyone who visits nextfume.com, contacts us or uses our services. We are responsible for the personal information described in this policy.

Information we collect

Information you give us

When you fill in a form, request a free audit or growth plan, book a call or email us, we collect the details you choose to share. This usually includes:

Your name, email address and phone number

Your business name, website address and industry

Your goals, budget and any other details you include in your message

Information collected automatically

When you browse our website, we and our analytics providers collect technical information such as your IP address, browser and device type, the pages you visit, how long you stay and the website that referred you. This is mostly gathered through cookies and similar technologies.

Information from client accounts

When we work with you, you may give us access to tools such as Google Analytics, Google Search Console, Google Business Profile, advertising accounts or your website dashboard. We use that access only to deliver the work you have asked for.

How we use your information

We use personal information to:

Reply to your enquiries and prepare audits, proposals and growth plans

Deliver, manage and report on the services you have engaged us for

Send invoices, service updates and other messages about your account

Understand how visitors use our website so we can improve it

Send occasional insights or offers, only where you have agreed to receive them

Protect our website and business, and meet our legal and tax obligations

We rely on your consent, the need to perform a contract with you, our legitimate interest in running and improving our business, or a legal obligation, depending on the purpose. Where we rely on consent, you can withdraw it at any time.

Cookies and analytics

Cookies are small files stored on your device that help a website work and remember your preferences. We use:

Essential cookies, which keep the website secure and working properly

Analytics cookies from Google Analytics, which show us how visitors find and use our pages

Advertising cookies from platforms such as Google, which help us measure our own campaigns and show relevant ads to people who have visited our website

You can block or delete cookies in your browser settings at any time. You can also opt out of Google Analytics using Google’s browser add-on and manage ad personalisation in your Google account. Blocking some cookies may affect how parts of the website work.

How we share information

We do not sell, rent or trade your personal information. We share it only when needed, with:

Service providers who help us run our business, such as website hosting, form handling, email, analytics and cloud storage providers

Freelancers or specialist partners working on your project, who are bound by confidentiality

Professional advisers such as accountants and lawyers

Government or law enforcement authorities, where the law requires us to

Everyone we share information with may use it only to provide their service to us, and must keep it secure.

Client data we handle

When you give us access to your accounts, we may be able to see information about your own customers or website visitors. In that situation you remain in control of that data, and we act on your instructions.

We access only what we need to deliver the agreed work

We do not copy, export or reuse your customers’ data for any other purpose

We return or delete any copies and remove our access when the engagement ends, or sooner if you ask

International transfers

We are based in India and work with clients worldwide. Some of the tools we use, such as Google services, store data on servers outside India. When your information is transferred across borders, we use reputable providers with strong security and contractual safeguards, and we handle it in line with this policy and applicable law.

How long we keep information

We keep personal information only for as long as we need it:

Enquiries that do not lead to a project: up to 24 months, so we can follow up on the conversation

Client records, contracts and invoices: for as long as tax and accounting laws require, usually up to 8 years

Analytics data: according to the retention settings of the analytics tool, usually 14 months

After that, we delete the information or anonymise it so it can no longer identify you.

How we protect your information

We take reasonable technical and organisational steps to protect personal information from loss, misuse and unauthorised access. These include encrypted (HTTPS) connections, restricted access to client accounts, strong passwords with two-factor authentication where available, and regular software updates.

No website or system can be guaranteed completely secure. If a breach affects your information, we will notify you and the relevant authorities where the law requires.

Your rights

Depending on where you live, including under India’s Digital Personal Data Protection Act, 2023 and the EU and UK GDPR, you may have the right to:

Ask what personal information we hold about you and receive a copy

Ask us to correct information that is inaccurate or incomplete

Ask us to delete your information

Withdraw your consent, including unsubscribing from marketing emails at any time

Object to or restrict certain uses of your information

Nominate someone to exercise your rights on your behalf

Complain to a data protection authority

To exercise any of these rights, email us. We may need to confirm your identity first, and we will respond within 30 days.

Children’s privacy

Our website and services are intended for businesses and adults. We do not knowingly collect personal information from anyone under 18. If you believe a child has shared information with us, please contact us and we will delete it.

Links to other websites

Our website links to other websites, including our clients’ sites in our case studies and our social media profiles. We are not responsible for how those websites handle your information, so please read their privacy policies.

Changes to this policy

We may update this policy from time to time to reflect changes in our services or the law. The latest version will always be on this page, with the date it was last updated at the top. If we make a significant change, we will let our clients know directly.

Contact us

If anything in these terms is unclear, we are happy to explain it before you start working with us.

Emailhello@nextfume.com

AddressNextFume, Uluberia, Howrah, West Bengal, India