B2B ADVERTISING ON LINKEDIN

LinkedIn Ads That Reach Real Decision Makers

LinkedIn lets you target by job title, company, seniority and industry, so your budget reaches the people who sign off on deals. We build B2B campaigns that turn the right professionals into qualified leads and pipeline your sales team can close.

Target by title, company and seniority
Lead forms that sync straight to your CRM
Cost per qualified lead, not cost per click
4.9/5 client rating
B2B ads specialists
Leads & account-based

Free LinkedIn Ads Audit

NextFume Lead Form
Why LinkedIn Ads Are Different

Clicks Cost More. The Right Leads Are Worth It.

LinkedIn clicks cost more than most channels, but you are paying to reach people by their actual job, company and seniority. For B2B, one deal can pay for months of spend, if the targeting and offer are right.

We focus every campaign on qualified pipeline, not cheap clicks, so your budget goes to the buyers who matter.

Broad targeting and audience expansion can quietly send much of your budget to people who will never buy.

LinkedIn audience builder with job function, seniority, company size and industry filters and an audience size gauge

Illustrative example of a healthy LinkedIn campaign.

Reach The Whole Buying Group

B2B Deals Are Won By Committee

Most B2B purchases involve several people. We map the buying group at each target account and give every role a reason to say yes.

Buying committee org chart showing which roles at a target account have been reached

Role-based ads

Different messages for budget holders, users and IT.

Account lists

Your named companies matched to LinkedIn.

Engagement signals

See which accounts are warming up.

Sales handover

Hot accounts shared with your sales team.

LinkedIn Ads Services

Everything You Need To Win B2B Buyers

Eight services built around how B2B buyers research, compare and choose.

01

LinkedIn Ads Audit

A full review of your campaigns, audiences, offers and tracking, turned into one plan.

Account auditAudiences
02

Audience Targeting

Precise audiences by job title, function, seniority, industry and company size.

TitlesSeniorityIndustry
03

Lead Gen Forms

Pre-filled forms that capture quality leads without leaving LinkedIn.

Lead formsCRM sync
04

Account-Based Marketing

Campaigns aimed at your target account list and the buying committee.

ABMAccount lists
05

Sponsored Content

Single image, carousel, document and video ads that feel native in the feed.

DocumentsVideo
06

Message & Conversation Ads

Direct, personal offers delivered to the right inbox at the right time.

MessagesEvents
07

Thought Leader Ads

Posts from your founders and experts promoted to your ideal buyers.

LeadersTrust
08

CRM & Pipeline Reporting

Reports that connect ad spend to meetings, opportunities and revenue.

PipelineRevenue
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Trusted By Leading Brands

Brands That Trust Our Team

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LinkedIn document ad in the feed with a pre-filled lead gen form beside it

Illustrative example of a high-performing LinkedIn ad.

Ad Anatomy

B2B Ads That Earn The Click

Busy professionals scroll fast. When each part of the ad is clear and credible, the right people stop, read and act.

1

An intro that names the reader

Call out the role or problem so the right people stop.

2

A clear, valuable offer

A guide, benchmark, demo or event worth their time.

3

Proof from peers

Logos, results and quotes from companies like theirs.

4

A low-friction next step

A pre-filled Lead Gen Form or a focused landing page.

How B2B Buyers Are Targeted

Six Ways To Reach The Buying Committee

Most accounts only target job titles. We layer all six, so your ads reach every person involved in the decision.

High intent

Job title and function

The people who own the problem you solve.

Head of Finance
High intent

Target accounts

Named companies on your ABM list.

Top 500 account list
High intent

Website retargeting

Visitors to pricing, demo or product pages.

Viewed /pricing
Medium intent

Seniority

Decision makers and budget holders.

Director and above
Medium intent

Company size and industry

Firms that fit your ideal customer profile.

SaaS, 200–1,000 staff
Medium intent

Engagement

People who watched videos or opened forms.

Video viewers 50%
Where LinkedIn Fits

LinkedIn, Meta Or Google For B2B?

Each channel does a different job. Here is how we decide where your B2B budget should go.

What mattersLinkedIn AdsMeta AdsGoogle Search
Target by job title and seniority
Yes, very precise
No
No
Reach people actively searching
Not search-based
Not search-based
Yes, high intent
Typical cost per click
Higher
Lower
Varies by keyword
Pre-filled lead forms
From LinkedIn profile
Instant forms
Lead form assets
Account-based marketing
Company lists and ABM
Limited
Not really
Best used for
Reaching decision makers
Cheap reach and retargeting
Capturing existing demand

We usually combine channels: Google to capture demand, LinkedIn to reach decision makers, and retargeting to close.

Account-Based Marketing

Reach Every Person On The Buying Committee

B2B deals are rarely decided by one person. Account-based campaigns put your message in front of the whole buying group at your best-fit companies, so sales conversations start warmer.

Target account lists

Your named accounts uploaded and matched to LinkedIn.

Role-based messaging

Different ads for users, managers and budget holders.

Company engagement reports

See which accounts are warming up and share them with sales.

LinkedIn account-based marketing table showing target companies, buying group reach and engagement

Illustrative example of LinkedIn account targeting.

Common Mistakes

The LinkedIn Ads Mistakes We Fix Most

Small settings and habits that quietly waste expensive B2B clicks.

IssueWhat most companies doWhat we do instead
Audience expansion
Left on by default
Turned off, with tight, tested audiences
Offer
“Book a demo” to cold audiences
Valuable content first, demo for warm buyers
Targeting
Job titles alone
Titles, seniority, company and account lists
Placements
LinkedIn Audience Network on
Feed-only until results are proven
Measurement
Cost per lead only
Cost per meeting, opportunity and deal
Creative
One ad running for months
Fresh formats and angles every few weeks
LinkedIn Ad Formats

Formats Built For Busy Professionals

Each format suits a different goal and stage. We match the format to the offer, not the other way round.

Single image

1.91:1
1200 × 627 px
Simple and strong for offers

Square image

1:1
1200 × 1200 px
Takes up more of the feed on mobile

Carousel

1:1 cards
2 to 10 cards
Tell a story or show several benefits

Video

16:9 · 1:1 · 9:16
Short cuts perform best
Great for demos and thought leadership

Document ads

PDF
Guides, reports and playbooks
Gate pages behind a lead form

Thought Leader Ads

Member post
Promote posts from your leaders
Builds trust through real people

Sizes follow LinkedIn’s current recommendations and are checked before every launch.

Put Your Brand In Front Of The Right Buyers

We build LinkedIn Ads strategies with one goal in mind: qualified pipeline your sales team can close.

Book A Call
CAMPAIGNS EXECUTED SUCCESSFULLY •

1,345+

Projects Delivered

YEARS OF PROVEN EXPERTISE •

15+

Years of Experience

SKILLED SPECIALISTS AVAILABLE •

12+

Certified Paid Media Experts

How We Work

A Clear Plan From Day One

Four focused stages, each with a clear outcome, planned around your sales targets and events. You always know what we are working on and why.

One dedicated LinkedIn ads strategist
Weekly performance updates
Monthly pipeline and revenue reports
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01
Weeks 1–2

Audit and strategy

Your account, audiences, offers and competitors reviewed, with a plan ranked by impact.

Outcome: a clear, prioritised roadmap
02
Weeks 2–4

Audiences and tracking

ICP audiences, Insight Tag, conversions and CRM sync set up.

Outcome: clean data from click to deal
03
Month 2–3

Offers that convert

Content, formats and lead forms tested to find the best cost per lead.

Outcome: qualified leads at a lower cost
04
Month 4+

Scale pipeline

Budget moved to campaigns that create meetings and revenue.

Outcome: steady, compounding growth
Ways To Work With Us

Pick The Right Starting Point

Every B2B team is at a different stage. Choose how you want to start, and scale when the pipeline proves itself.

Pilot

For teams testing LinkedIn for the first time.

Audience and offer strategy
2 campaigns and 6 ads
Insight Tag and lead forms set up
Results review after 8 weeks
Start A Pilot
Most chosen

Growth

For teams ready to build a steady B2B pipeline.

Full-funnel campaign structure
New creative every month
CRM sync and offline conversions
Weekly optimisation and reporting
Talk To Us

ABM programme

For teams selling to named target accounts.

Account lists and buying group mapping
Role-based messaging
Company engagement reports
Sales and marketing alignment
Plan My ABM

Every plan includes a dedicated strategist. Pricing depends on ad spend and scope.

Free LinkedIn Ads Audit

Are You Paying For The Wrong Clicks?

Give us access to your Campaign Manager. We’ll review your targeting, offers, formats and tracking, then show you where the quickest wins are.

Your audit includes
Audience and expansion settings check
Offer and creative review
Lead form and CRM sync health
Cost per qualified lead analysis
Get My Free Audit
LinkedIn Ads audit findings ranked by severity with estimated monthly waste

Illustrative example of a LinkedIn Ads audit.

Questions, Answered

LinkedIn Ads FAQs

What B2B teams ask us most. If yours isn’t here, just ask.

What are LinkedIn Ads?

LinkedIn Ads are paid ads shown to professionals on LinkedIn. You can target by job title, function, seniority, company, industry and company size, which makes them one of the strongest channels for B2B marketing.

Why are LinkedIn clicks so expensive?

You are paying for precise professional targeting that other platforms cannot match. For B2B, the value of one closed deal often outweighs the higher cost per click.

What is the minimum budget for LinkedIn Ads?

It depends on your audience size and goals. We recommend a budget that gives each campaign enough data to learn, usually tested over the first four to eight weeks.

Should we use Lead Gen Forms or landing pages?

Both have a place. Lead Gen Forms often bring more leads at a lower cost, while landing pages can bring more qualified ones. We test both for your offer.

Can you run account-based campaigns?

Yes. We upload your target account list, build role-based messaging for the buying committee and report on which accounts are engaging.

Do you connect LinkedIn to our CRM?

Yes. We sync leads to HubSpot, Salesforce and other CRMs and send offline conversions back, so campaigns optimise for real pipeline.

What ad formats work best on LinkedIn?

Document ads, single image, video and Thought Leader Ads often perform well. The best format depends on your offer and buyer stage.

Is audience expansion a good idea?

Usually not at the start. It can send budget to people outside your target. We keep it off and grow audiences in a controlled way.

How long before we see results?

Leads can start within days. Pipeline and revenue results usually show over two to three months, depending on your sales cycle.

How much do your LinkedIn Ads services cost?

It depends on your ad spend, number of campaigns and content needs. After a short call, we send a clear proposal with a fixed monthly fee.