CRO & ANALYTICS SETUP

CRO & Analytics Setup for Data-Driven Growth

More traffic isn’t always the answer. We set up clear analytics, find where visitors drop off and run tests that fix it, so you get more leads and sales from the traffic you already have.

Analytics you can finally trust
Drop-offs found with real user data
A/B tests that lift conversion rate
4.9/5 client rating
CRO & analytics experts
GA4, heatmaps & testing

Free CRO Audit

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Why Conversion Optimisation

More Traffic Won’t Fix A Leaky Funnel

If your site converts poorly, sending more traffic to it just makes the leak bigger. Small improvements to conversion rate can grow revenue faster than raising ad budgets.

We use analytics, heatmaps, recordings and user research to find what stops visitors buying, then test fixes to prove what works.

Without reliable analytics, CRO turns into guesswork, and guesswork often makes pages worse.

Website heatmap showing where visitors click and where they stop scrolling

Illustrative example of a CRO analysis.

Checkout funnel showing visitors at each step with the biggest drop-offs highlighted

Illustrative funnel. Every site is different.

Funnel Analysis

Find Exactly Where Visitors Drop Off

Every funnel has a weak step. We map each stage from first visit to purchase, measure the drop-off and focus effort where it will make the biggest difference.

Funnel reports

Every step tracked, from landing page to thank-you page.

Heatmaps and recordings

See where people click, scroll and get stuck.

Form analytics

Find the fields that make people give up.

CRO & Analytics Services

Everything You Need To Convert More

Eight services that turn data into better pages and more revenue.

01

CRO Audit

A full review of your funnel, pages, analytics and UX, turned into one plan.

FunnelUX
02

GA4 Setup & Audit

Events, key events, e-commerce and reports set up for your goals.

GA4EventsReports
03

Google Tag Manager

A clean, documented container that tracks what matters.

GTMTags
04

Heatmaps & Recordings

Clarity or Hotjar set up to show how people use your site.

HeatmapsSessions
05

A/B Testing

Test plans, variants and results analysed properly.

A/B testsVariants
06

User Research

Surveys, interviews and usability tests with real customers.

SurveysTests
07

Dashboards & Reporting

Looker Studio dashboards that show the numbers that matter.

LookerKPIs
08

Checkout & Form Optimisation

Fewer steps, fewer fields and fewer reasons to leave.

CheckoutForms
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Conversion Uplift Calculator

What Is A Small Uplift Worth To You?

Small changes to conversion rate add up fast. Enter your numbers to see what an uplift could mean each month and year.

visits
USD
Extra revenue per year
-
-Orders now
-Orders after
-Extra revenue per month
-New conversion rate
An uplift of 10% means 2.0% becomes 2.2%, not 12%. Plug in your own figures.
Trusted By Leading Brands

Brands That Trust Our Team

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A/B test with variant B showing shipping costs on the product page and winning with 96% confidence

Illustrative example of a well-run A/B test.

Anatomy Of A Good Test

Tests That Prove What Works

A test is only useful if you can trust the result. Every experiment we run follows the same clear structure.

1

A clear hypothesis

What we change, why, and what we expect to happen.

2

One main metric

The conversion that decides the winner.

3

Enough traffic and time

Tests run until results are reliable.

4

A decision and next step

Ship the winner and plan the next test.

What You Get

Clear Outputs, Not Just Opinions

Every CRO engagement produces practical files and reports your whole team can use.

PLAN

Measurement plan

Every event and key event defined, named and documented.

GTM

Clean Tag Manager setup

Tags, triggers and variables organised and tested.

DASH

Looker Studio dashboard

Traffic, funnel and revenue in one live view.

PDF

CRO audit report

Problems found, with evidence and suggested fixes.

XLSX

Test roadmap

Ideas ranked by impact, confidence and effort.

PDF

Test result reports

What we tested, what won and what we learned.

Analytics Foundation

Data You Can Trust Comes First

CRO depends on accurate data. We set up GA4, Tag Manager and conversion tracking properly, so every test and report is built on numbers you can believe.

Clean GA4 setup

Events, key events and e-commerce data done right.

Consent-ready tracking

Consent Mode and privacy settings set up correctly.

Clear dashboards

One view of traffic, conversions and revenue.

Analytics dashboard with sessions, conversion rate, revenue, weekly conversions and a device split

Illustrative example of a CRO analytics dashboard.

Common Mistakes

The CRO Mistakes We Fix Most

Small habits that quietly waste tests and mislead decisions.

IssueWhat most teams doWhat we do instead
Analytics
Default setup, key events missing
Custom events and key events tracked
Testing
Copying what worked for others
Tests based on your own data
Test length
Stopped after a few days
Run until results are reliable
Metrics
Judged on clicks alone
Judged on leads, sales and revenue
Research
No talking to customers
Surveys and user testing
Priorities
Testing button colours first
High-impact pages and steps first
How We Run Testing

A Steady Programme, Not Random Tweaks

Every idea goes into one shared backlog, ranked by impact and confidence. Winners ship, and every result teaches us something.

CRO test backlog board with ideas, running tests and winning tests

Research first

Ideas come from data and real users.

Ranked backlog

Impact, confidence and effort scored.

Clean tests

Run until results are reliable.

Shared learning

Every result documented for the team.

Testing Methods

A/B, Multivariate Or Split URL?

Different questions need different tests. Here is how we choose the right method for each idea.

What mattersA/B testMultivariateSplit URL
What changes
One element or idea
Several elements at once
A whole new page
Traffic needed
Moderate
High
Moderate
Speed to a result
Fastest
Slowest
Medium
Best for
Headlines, offers, forms
Fine-tuning busy pages
Redesigns and new layouts

Most programmes run mainly A/B tests, with split URL tests for bigger redesigns.

Get More From The Traffic You Already Have

We run CRO and analytics with one goal in mind: more customers from every visitor.

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CAMPAIGNS EXECUTED SUCCESSFULLY •

1,345+

Projects Delivered

YEARS OF PROVEN EXPERTISE •

15+

Years of Experience

SKILLED SPECIALISTS AVAILABLE •

12+

CRO & Analytics Experts

How We Work

A Clear Plan From Day One

Four focused stages, each with a clear outcome. You always know what we are testing and why.

One dedicated CRO strategist
Fortnightly test updates
Monthly conversion and revenue reports
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01
Weeks 1–2

Analytics setup

GA4, Tag Manager, heatmaps and tracking checked and fixed.

Outcome: data you can trust
02
Weeks 2–4

Research and audit

Funnel, behaviour and user research reviewed.

Outcome: a ranked list of problems
03
Month 2

Test and learn

A/B tests launched on the highest-impact pages.

Outcome: proven improvements
04
Month 3+

Scale what wins

Winners rolled out and new tests planned.

Outcome: steady, compounding growth
Free CRO Audit

Where Are Your Visitors Dropping Off?

Send us your website URL. We’ll review your analytics, funnel, key pages and forms, then show you where the quickest conversion wins are.

Your audit includes
GA4 and tracking accuracy
Funnel drop-off review
Key page and form friction
Mobile conversion experience
Get My Free Audit
CRO audit scores for analytics, funnel, pages and forms

Illustrative example of a CRO audit.

Questions, Answered

CRO & Analytics FAQs

What teams ask us most. If yours isn’t here, just ask.

What is CRO?

Conversion rate optimisation is the process of improving your website so more visitors take action, such as buying, signing up or enquiring. It combines data, research and testing.

Why do we need analytics before CRO?

CRO decisions depend on data. If tracking is wrong, you can’t find real problems or measure what works, so we fix analytics first.

What tools do you use?

We use GA4, Google Tag Manager, Microsoft Clarity or Hotjar, Looker Studio and A/B testing tools such as VWO or Optimizely.

How much traffic do we need for A/B testing?

It depends on your conversion rate and goals. With lower traffic, we focus on research, larger changes and qualitative testing instead.

How long does an A/B test run?

Most tests run for two to four weeks, long enough to cover weekly patterns and reach reliable results.

Can you set up GA4 for e-commerce?

Yes. We set up full e-commerce tracking, including product views, add to cart, checkout steps and purchases with revenue.

Do you make the design and code changes?

Yes. We design and build test variants and roll out winners, or work with your developers.

How do you decide what to test first?

We rank ideas by potential impact, confidence and effort, and start with high-traffic, high-value pages.

How soon will we see results?

Analytics fixes and quick wins often help within weeks. A testing programme usually shows clear gains over three to six months.

How much do CRO services cost?

It depends on your site, traffic and testing volume. After a short call, we send a clear proposal with a fixed monthly fee.