Case studies›Currie Group
Case study · Commercial real estate · SEO

How Currie Group grew organic traffic 33× in one of search’s toughest niches

Commercial real estate is one of the hardest niches to rank in. National listing portals and large brokerages compete for every search, and a single enquiry can turn into a lease that runs for years. In two years, Currie Group grew from about 1,100 to an estimated 36,200 organic visits a month, nearly all from businesses looking for space.

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Currie GroupOrganic traffic, Semrush estimate
Nov 2024 to Oct 2026
36.2Kestimated monthly visits from businesses searching for space
Estimated monthly organic traffic for Currie Group from November 2024 to October 2026, rising from about 1,100 to 36,200 visits a month
33×organic traffic
≈960page-one keywords
9 in 10non-brand visits
At a glance
ClientCurrie Group
IndustryCommercial real estate, offices and warehouses
Founded1887
MarketGauteng, South Africa
ServiceSEO for property listings and area pages
Results periodLate 2024 to October 2026
Visit curriegroup.co.za ↗
The challenge

Seen in Google, but rarely clicked

Currie Group has helped businesses lease and buy offices and warehouses since 1887. Its listings cover Sandton, Midrand, Centurion, Germiston, Alrode, Wadeville and more than 20 industrial and office parks across Gauteng.

In late 2024, Google was already showing the site in search results 140,000 times in three months. But only 1,150 of those turned into clicks, so a large, well-known brand was getting about 380 visits a month from search.

140K

impressions in three months

1.15K

clicks in the same period

Google Search Console, web search, 20 August to 18 November 2024.

Why this growth matters

A small audience, a very valuable one

Traffic numbers in commercial real estate look small next to retail or media. That is the nature of the niche: few people search for a 2,000 m² warehouse, but the ones who do are businesses ready to sign.

Fierce competition

National listing portals and large brokerages, with years of authority behind them, compete for the same area and property searches.

High value per lead

One enquiry can become a lease that runs for years, or a property sale worth millions of rand.

Ready-to-act searchers

Someone searching “warehouse to let Germiston” is a business with a real need and a budget, not a casual browser.

From search to signed leaseEvery stage narrows, every stage gains value
Funnel diagram of a commercial property lead: search, visit to an area, park or listing page, enquiry, site viewing, and a signed lease that often runs for several years
What we did

An eight-step SEO process for property listings

Commercial property search is local and specific. Businesses search for a type of space in a named area, so we built the site around those two things and made every page earn its click.

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01Audit

Find why impressions weren’t turning into clicks

Started from Search Console to see which pages Google showed, for which searches, and why people scrolled past.

Queries and pages with high impressions and low clicks

Listing, area and park pages competing for the same searches

Indexing and crawl issues across hundreds of listings

02Research

Keywords built from property type and location

Mapped how businesses actually search for space, which is almost always a property type plus a place.

Searches such as “warehouse to let Germiston” and “office space Sandton”

To-let and for-sale intent kept on separate pages

One target topic per page to stop pages competing

03Areas

Area pages that can rank on their own

Turned area profiles into landing pages for each node where Currie Group has stock.

Pages for Sandton, Midrand, Centurion, Germiston, Alrode, Wadeville and more

Local context: access routes, nearby industry and typical sizes

Links to live listings in each area

04Parks

Industrial and office park pages

Gave each of the 20+ parks a full page, since tenants often search for a park by name.

Park overview, location and available units

Internal links between each park, its area and its listings

Photos with descriptive file names and alt text

05Listings

Listing pages that win the click

Rewrote listing titles and descriptions so searchers could see the key facts before clicking.

Titles with property type, size and area

Meta descriptions that state rental, sale and key features

Let and sold listings redirected to their area or park instead of showing errors

06Content

Market insights that answer real questions

Used the news and insights section to answer what tenants and investors ask before they call.

Guides on leasing versus buying warehouse space

Area and market updates linked to relevant listings

Author and PPRA registration details to build trust

07Local

Local search and trust signals

Made sure Google connects the brand with its offices and service areas.

Google Business Profile details and categories checked

Consistent name, address and phone across directories

Organization and listing structured data

08Tracking

Measure leads, not just traffic

Reported on the searches and pages that turn into enquiries.

Search Console tracking by area and property type

Enquiry tracking on listing and contact forms

Monthly ranking and traffic reports in Semrush

Results

Fewer visits than a fashion store, far more value per visit

36,200 visits a month would be modest for an online store. In commercial property it is a different story: each visit is a business looking for offices or warehouses in Gauteng. Growth built steadily through 2025 and sped up in 2026, and almost a thousand keywords now sit on Google’s first page.

33×

estimated monthly organic traffic

36.2K

estimated organic visits a month

≈4.5K

ranking keywords, up from about 900

≈960

keywords on Google’s first page

Estimated organic traffic per monthNov 2024 to Oct 2026
Line chart of estimated monthly organic traffic for Currie Group, rising from about 1,100 in November 2024 to 36,200 in October 2026
Ranking keywords by positionOctober 2026
Bar chart of ranking keywords by Google position in October 2026: about 250 in the top 3, 710 in positions 4 to 10, 570 in 11 to 20, 1,330 in 21 to 50 and 1,640 in 51 to 100

Source: Semrush organic traffic and keyword estimates for curriegroup.co.za, read from the Semrush charts and rounded. Semrush figures are estimates and are not directly comparable to Search Console clicks.

Key takeaway

“In commercial property, success isn’t counted in page views. It’s counted in enquiries from businesses that need space, and every page-one ranking puts Currie Group in front of them first.”

In October 2026, Semrush put branded searches at only about 4,000 of the 36,200 monthly visits. Roughly nine in ten visits now come from people searching for space, not for the company’s name.

Judge traffic by lead value

In a high-value niche, a few thousand of the right visits beat a flood of casual ones.

Location is the keyword

For property, area and park pages do more work than any single listing.

Don’t let old listings die

Redirecting let or sold listings keeps the rankings they earned.

Proof

Straight from the reports

The Search Console report shows where the site started. The Semrush charts show what happened next.

Google Search Console report for curriegroup.co.za, 20 August to 18 November 2024: 1.15K clicks and 140K impressions

Starting point. Search Console, last 3 months to 18 November 2024.

Semrush charts for curriegroup.co.za showing estimated organic traffic rising to 36.2K a month and ranking keywords rising to about 4.5K by October 2026

Growth. Semrush organic traffic and keywords, to October 2026.