PPC AUDIT & STRATEGY

PPC Audits That Find Your Wasted Spend

Most ad accounts leak money in places no one checks. We audit your Google, Microsoft, Meta and LinkedIn campaigns line by line, find the waste and missed chances, and give you a clear, prioritised strategy to get more from every click.

Wasted spend found and quantified
Clear fixes ranked by impact
A strategy you can act on this week
4.9/5 client rating
Certified PPC specialists
Google, Microsoft & Meta

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Why A PPC Audit Matters

Ad Accounts Drift. Waste Builds Up Quietly.

Campaigns that worked last year slowly get worse. Search terms drift, automated settings expand, tracking breaks after a site update and budgets end up on keywords that never convert.

A proper audit puts every setting, search term and conversion under the microscope, then turns what we find into a clear plan.

Broken or double-counted conversions can make smart bidding optimise towards the wrong results for months.

Donut chart showing where wasted PPC spend goes, led by irrelevant search terms

Illustrative example of PPC audit findings.

What You Get

Everything You Need To Act On

Our audit is not a slide deck of vague advice. You get clear, practical files your team or agency can use straight away.

PDF

Full audit report

Every finding with screenshots, cost and a step-by-step fix.

XLSX

Search term waste list

Irrelevant terms ready to upload as negative keywords.

PLAN

90-day roadmap

Fixes, tests and growth plans in order of impact.

CSV

Negative keyword lists

Shared lists grouped by theme, ready to apply.

DASH

Live dashboard

Looker Studio view of spend, conversions and CPA.

CALL

Walk-through call

A 60-minute session to go through every finding.

PPC Audit & Strategy Services

Everything Your Account Needs To Perform

Eight checks and services built around how paid search and social accounts really lose and make money.

01

Full Account Audit

Every campaign, setting and asset reviewed and scored against best practice.

SettingsScoring
02

Search Term Analysis

Queries reviewed for waste, gaps and new keyword opportunities.

QueriesNegativesGaps
03

Conversion Tracking Check

Tags, goals and values tested so bidding uses real results.

TagsValues
04

Bidding & Budget Review

Smart bidding targets, budgets and pacing checked against goals.

BiddingBudgets
05

Ad Copy & Assets

Headlines, descriptions and extensions reviewed for relevance and CTR.

RSAsAssets
06

Landing Page Review

Speed, message match and conversion rate checked for every key page.

SpeedMessage
07

Competitor Analysis

Auction insights and competitor ads reviewed to find your edge.

AuctionCompetitors
08

90-Day PPC Strategy

A clear roadmap of fixes, tests and growth plans ranked by impact.

RoadmapPriorities
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Wasted Spend Calculator

How Much Of Your Budget Is Leaking?

Use the sliders to estimate how much you might be losing each month. Our audit then measures the real number for your account.

USD
Estimated monthly waste
-
-Per year
-Spend working for you
-Share wasted
Move the sliders to match what you see in your search terms report. Our audit measures the real figures.
Trusted By Leading Brands

Brands That Trust Our Team

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PPC audit report document with summary stats and top findings ranked by severity

Illustrative example of an audit finding.

Inside Your Audit

Findings You Can Act On, Not Jargon

An audit is only useful if it tells you what to do next. Every finding in our report is clear, measured and ranked.

1

What we found

The issue in plain words, with screenshots and examples.

2

What it costs you

Estimated wasted spend or missed revenue each month.

3

How to fix it

The exact change, step by step, for your team or ours.

4

Priority and effort

Ranked by impact, so the quickest wins come first.

What We Check

Over 100 Checks Across Six Areas

Every audit follows the same thorough checklist, so nothing that affects your results is missed. Here is a sample.

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Tracking
Primary conversions are real results
No duplicate counting
Values and currency correct
Enhanced conversions set up
Spend
Search terms reviewed
Negative keyword coverage
Network and location settings
Device and schedule performance
Structure & ads
Campaign and keyword overlap
Bidding targets vs goals
Ad strength and assets
Landing page speed and match
Your PPC Strategy

From Findings To A Clear 90-Day Plan

An audit tells you what’s wrong. A strategy tells you what to do next. We turn every finding into a simple, prioritised plan with owners, timings and expected impact.

Quick wins first

Fixes you can make this week that stop waste straight away.

Tests that matter

A shortlist of bidding, ad and landing page tests to run next.

Growth opportunities

New campaigns, channels and audiences worth adding.

90-day PPC roadmap Gantt chart with quick wins, tests and growth phases

Illustrative example of a 90-day PPC roadmap.

Common Findings

The PPC Problems We Find Most

Small settings and habits that quietly cost advertisers money every month.

IssueWhat we often findWhat we recommend
Conversions
Page views counted as conversions
Only real leads and sales as primary goals
Search terms
Not reviewed for months
Weekly reviews and negative keyword lists
Auto-applied
Google recommendations auto-applied
Reviewed and applied only when they fit
Networks
Display network on in search campaigns
Search-only unless tested and proven
Locations
“Presence or interest” targeting
Presence only, for real local customers
Reporting
Clicks and CTR as the main KPIs
Cost per lead, CPA, ROAS and profit
How We Audit

Independent. Measured. Ranked By Impact.

01

Independent

We have no stake in your current setup, so we tell you what we find, clearly.

02

Measured

Every finding comes with its cost or the revenue it is leaving on the table.

03

Ranked

Fixes are ordered by impact and effort, so the quickest wins come first.

Audit Options

Choose The Audit That Fits

Start with a free snapshot, or go straight to a full audit with a hands-on plan.

Free snapshot

A quick look at the biggest issues in one account.

Top 5 issues found
Estimated monthly waste
Short summary call
No commitment
Get My Free Snapshot
Most chosen

Full audit

Line-by-line review of every campaign and setting.

100+ checks across 6 areas
Full report and waste list
90-day roadmap
60-minute walk-through call
Book A Full Audit

Audit + implementation

We audit, then fix everything with you.

Everything in the full audit
All quick wins implemented
Tests set up and tracked
90 days of hands-on support
Talk To Us

Pricing depends on the number of platforms and the size of your accounts.

Stop Guessing. Know Exactly What To Fix.

We build PPC audits and strategies with one goal in mind: more results from the budget you already spend.

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CAMPAIGNS EXECUTED SUCCESSFULLY •

1,345+

Projects Delivered

YEARS OF PROVEN EXPERTISE •

15+

Years of Experience

SKILLED SPECIALISTS AVAILABLE •

12+

Certified PPC Specialists

How We Work

A Clear Plan From Day One

Four focused stages, each with a clear outcome. You always know what we are checking, what we found and why it matters.

One senior PPC strategist on your audit
A walk-through call of every finding
Optional hands-on support to implement
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01
Days 1–3

Access and goals

Read-only access set up, with your goals, margins and targets agreed.

Outcome: a clear brief and scope
02
Days 4–10

Deep-dive audit

Every campaign, term, tag and page reviewed and scored.

Outcome: findings with cost and impact
03
Days 10–14

Strategy and roadmap

Findings turned into a prioritised 90-day plan.

Outcome: a plan you can act on
04
Week 3+

Walk-through and support

We present the audit and can implement the fixes with you.

Outcome: waste cut, results improving
Free PPC Audit

How Much Of Your Ad Spend Is Wasted?

Give us read-only access to your ad account. We’ll review your tracking, search terms, bidding and structure, then show you where the quickest wins are.

Your audit includes
Conversion tracking accuracy
Search term and keyword waste
Bidding and budget settings
Account structure and ad quality
Get My Free Audit
Search terms table showing wasted terms to add as negatives and converting terms to keep

Illustrative example of a PPC audit summary.

Questions, Answered

PPC Audit FAQs

What advertisers ask us most. If yours isn’t here, just ask.

What is a PPC audit?

A PPC audit is an in-depth review of your paid ad accounts, including tracking, search terms, bidding, structure, ads and landing pages. It finds wasted spend and missed chances and turns them into a clear plan.

Which platforms do you audit?

We audit Google Ads, Microsoft Advertising, Meta Ads, LinkedIn Ads and YouTube campaigns, together or one at a time.

What access do you need?

Read-only access to your ad accounts, plus analytics or tag manager access if possible. We never make changes during the audit without your approval.

How long does a PPC audit take?

Most audits take one to two weeks, depending on the number of accounts, campaigns and platforms involved.

What do we get at the end?

A clear report with every finding, its estimated cost, how to fix it and its priority, plus a 90-day strategy and a walk-through call.

Can you implement the fixes too?

Yes. You can take the plan to your team or agency, or we can implement it and manage the account going forward.

Is the free audit the same as the full audit?

The free audit is a focused check of the biggest issues. The full audit goes line by line across every campaign, setting and landing page.

How often should we audit our PPC accounts?

We recommend a full audit at least once a year, and after any big change such as a new website, new tracking or a change of agency.

Will an audit upset our current agency?

It shouldn’t. An independent audit simply gives you a clear view. Many agencies welcome a second opinion that helps them improve results.

How much does a full PPC audit cost?

It depends on the number of platforms and the size of your accounts. After a short call, we send a clear fixed-price proposal.